Websites for landscapers, in short: I build them for the South Bay and greater Los Angeles — one developer, $250 a month with no setup fee, hosting and changes included, and a fixed price after one call. What follows is specific to how landscapers actually lose work online, not a template with the trade swapped in.
Where landscapers lose work online
Recurring maintenance and one-off design-build have nothing in common commercially: different price points, different decision speeds, different customers. One blended page converts neither well.
Landscaping is the most visual trade there is, and it's the one most often let down by a gallery of small, badly-lit, unlabelled photographs.
California water restrictions turned drought-tolerant and native planting into genuine search demand, and rebate programmes give homeowners a real financial reason to act.
What the site has to do about it
Split maintenance from design-build
Two paths from the homepage. A homeowner who wants their yard mowed weekly and one planning a $40k renovation should never be reading the same page.
A gallery that's actually big
Large, well-lit, labelled with the neighbourhood and what was done. The photographs are the product here; shrinking them to thumbnails throws away your best asset.
Drought-tolerant and native, as its own page
Real, growing search demand with a rebate incentive attached. Cover the plants, the water savings and the current rebate and you capture people already motivated to spend.
Be explicit about the service radius
Drive time destroys margin on maintenance routes more than anything else. Saying where you go filters the unprofitable calls before they reach your phone.
And increasingly, the AI answer
A growing share of "who should I call for a landscaper near me" is now answered inside ChatGPT or a Google AI Overview, where there is no list of ten links to be third in — there is one answer naming two or three businesses. Getting named is a different and largely mechanical job: facts stated plainly, marked up so a machine can read them, and corroborated somewhere other than your own site.
Where you work
The other half of being found is being findable in a specific place. Pick your city and the page covers what's different about doing business there:
- Landscapers in Hawthorne
- Landscapers in Inglewood
- Landscapers in Manhattan Beach
- Landscapers in Hermosa Beach
- Landscapers in Redondo Beach
- Landscapers in El Segundo
- Landscapers in Torrance
- Landscapers in Palos Verdes
- Landscapers in Culver City
- Landscapers in Santa Monica
- Landscapers in Los Angeles
Other trades
- Websites for plumbers
- Websites for electricians
- Websites for hvac contractors
- Websites for roofers
- Websites for general contractors
- Websites for pool services
- Websites for pest control companies
Common questions
What does it cost?
A site is $250 a month with no setup fee, which covers hosting, upkeep and changes — no separate hosting bill and no charge to change a phone number. Adding automation is $700–1,000+ to set up, then $250 a month. The whole path — site, automation and the Google side — is $2,000+ then $500 a month. You get the exact number for your job after one call, before you commit to anything.
Should maintenance and design be separate sites?
Separate sections, one site. Two sites means twice the upkeep and splits the credibility you're building, but shared pages blur the pitch.
How many photos is enough?
Twenty excellent ones beat two hundred mediocre ones. Label each with what was done and roughly where — that's what makes them findable as well as persuasive.
Do landscapers need a website if they get work from referrals?
Referrals still get checked. Someone hands your name to a neighbour and the neighbour searches you before calling — if nothing comes up, or an abandoned Facebook page does, the referral cools. For landscaping the site's main job is often confirmation rather than discovery, which means photographs of finished work matter more than clever copy.
What kind of photos should a landscaping site use?
Your own, taken after the job, in daylight, ideally with a before shot beside it. Landscaping is one of the few trades where the transformation is the entire pitch and it photographs well. Stock imagery actively hurts here because prospective customers are trying to judge your taste, not the concept of a garden.
How much should a small trade business pay for a website?
For a local trade business in the South Bay, a properly built site is $250 a month with no setup fee, which includes hosting, upkeep and changes. Full setup with automation and the Google side runs $2,000+ then $500 a month. Anyone quoting $99 a month with no setup is selling you a template on rented space; anyone quoting $15,000 is selling you an agency's overhead.
Is it worth paying someone, or should I use Wix or Squarespace?
If you will actually build it, a Wix site you finish beats a custom site you never commission. The honest split is time: the builders are cheap in money and expensive in hours, and the hours are the thing a working tradesperson does not have. Where builders genuinely fall short is technical SEO structure and page speed on mobile — fixable, but not by default and not without knowing what to fix.