Websites for general contractors, in short: I build them for the South Bay and greater Los Angeles — one developer, $250 a month with no setup fee, hosting and changes included, and a fixed price after one call. What follows is specific to how general contractors actually lose work online, not a template with the trade swapped in.
Where general contractors lose work online
Remodel and addition decisions run for months, get revisited repeatedly, and involve more than one decision-maker. Your site is opened many times by the same household, which is unusual and changes what it needs to contain.
The worry is universal and specific: overrun budgets, blown timelines, a contractor who disappears mid-job. Anything that addresses those directly outperforms anything that doesn't.
Coastal permitting and Coastal Commission requirements are genuinely confusing to homeowners, and a contractor who explains them clearly reads as competent before a single reference is called.
What the site has to do about it
Project pages, not a gallery
A handful of jobs told properly — the scope, the constraint you hit, the timeline, roughly what it cost. One project explained in full is worth thirty thumbnails.
Describe your process step by step
What happens after they call, when they see drawings, how change orders are handled, how you invoice. Directly addresses the fear of the unknown, and almost no competitor does it.
Handle the permit question head-on
Who pulls them, what the Coastal Commission means for a beach-city project, realistic timelines. This is the single most confusing part of the job for a homeowner.
Make the timeline honest
Real durations including the permit wait. Under-promising here builds more trust than the optimistic number wins work.
And increasingly, the AI answer
A growing share of "who should I call for a general contractor near me" is now answered inside ChatGPT or a Google AI Overview, where there is no list of ten links to be third in — there is one answer naming two or three businesses. Getting named is a different and largely mechanical job: facts stated plainly, marked up so a machine can read them, and corroborated somewhere other than your own site.
Where you work
The other half of being found is being findable in a specific place. Pick your city and the page covers what's different about doing business there:
- General contractors in Hawthorne
- General contractors in Inglewood
- General contractors in Manhattan Beach
- General contractors in Hermosa Beach
- General contractors in Redondo Beach
- General contractors in El Segundo
- General contractors in Torrance
- General contractors in Palos Verdes
- General contractors in Culver City
- General contractors in Santa Monica
- General contractors in Los Angeles
Other trades
- Websites for plumbers
- Websites for electricians
- Websites for hvac contractors
- Websites for roofers
- Websites for landscapers
- Websites for pool services
- Websites for pest control companies
Common questions
How many projects should I show?
Six to ten, told properly, beats a fifty-image gallery. Depth is what convinces someone spending six figures.
Should I publish project costs?
Ranges by project type. It's the fastest way to stop spending your time quoting jobs that were never in your bracket.
What makes a general contractor's website credible?
Specific completed projects with scope and location, your licence number in text, and plain answers about how you price and schedule. Vague copy about quality and integrity reads as filler to a homeowner about to hand over a large sum, and is invisible to an AI assistant, which can only cite facts it can point at.
Should a contractor list prices on the website?
List ranges and what drives them, not fixed prices. Refusing to discuss money at all pushes people to the competitor who did, and a range plus an explanation of what moves it filters out the customers who were never going to be a fit. It is also the single most-asked question, which makes it the passage most likely to be retrieved and quoted.
How much should a small trade business pay for a website?
For a local trade business in the South Bay, a properly built site is $250 a month with no setup fee, which includes hosting, upkeep and changes. Full setup with automation and the Google side runs $2,000+ then $500 a month. Anyone quoting $99 a month with no setup is selling you a template on rented space; anyone quoting $15,000 is selling you an agency's overhead.
Is it worth paying someone, or should I use Wix or Squarespace?
If you will actually build it, a Wix site you finish beats a custom site you never commission. The honest split is time: the builders are cheap in money and expensive in hours, and the hours are the thing a working tradesperson does not have. Where builders genuinely fall short is technical SEO structure and page speed on mobile — fixable, but not by default and not without knowing what to fix.